About Cheryl Torrenueva

I started out designing dream homes for HGTV Canada and Food Network, leading crews, clients, and chaos with a smile (and zero second takes). But the deeper I went, the more I realized: it wasn’t just the design that transformed people. It was the confidence, systems, and clarity that came after.

That realization changed everything. I pivoted from designing spaces to designing performance—and built Nuevarosa Coaching—to help founders, creatives, and CEOs do the same: operate like pros, lead with precision, and scale with sanity.

Because after two decades of high-stakes TV, brand building, and creative direction, I’ve learned that success doesn’t come from doing more. It comes from thinking differently. From installing better systems, sharper focus, and the kind of self-trust that makes you unstoppable.

So if you’re ready to stop winging it and start performing at the level you were built for—welcome. You’re in the right place.

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